4.1 How to decrease the risk of chargebacks
Always be up front with the customer. Make sure to set accurate expectations about delivery times. Make it clear that they will be purchasing from you, listing your billing descriptor and merchant location (address and country) during checkout. Be sure to keep in contact with the customer, informing them about order status and responding to any questions they may have.
Adding tracking numbers and delivery confirmations is also very important. If we receive a chargeback the chance of reversing it is much more successful if the tracking number is already in our system. We have a limited time frame to respond to disputes, and each day that passes decreases the likelihood of winning the dispute.
Ensure the product descriptions are accurate on your website, and that you give them an easy way to contact you if they have questions. You may set additional settings to restrict if customers can ship to alternate addresses. Also, keep in mind that AVS (Address Verification System) information may be unavailable in some countries and for some card issuers.
4.2 Increase customer satisfaction
Be sure to answer any questions from customers in a timely fashion. Strive to answer questions absolutely no longer than three business days, but answering within one day is best. If you will be out of the office or unable to respond, set an automatic message for customers placing an order.
Be sure to ship orders promptly, and to provide valid tracking numbers. This will allow the customer to view an accurate picture in the online tracking tool. If there is an issue with an order, contact the customer.
It’s all about staying in contact and being upfront! Make sure products and shipping policies are accurately displayed so customers know what to expect, and have contact information available easily on the website.
4.3 Tips to increase your sales
Presenting a professional website appearance is very important, and will help boost your sales. Ensuring quality of items and the delivery time will help ensure return customers. Offering previous customers coupon codes for discounts in conjunction with welcome back campaigns can be very successful.